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Known for its authoritative presentation and strong instructor support, Services Marketing 5e continues to deliver as Australia’s leading Services Marketing text. Suitable for undergraduate and graduate-level courses in Services Marketing, the new edition presents cutting-edge Services Marketing concepts and techniques in an Australian and Asia-Pacific context.
The newly restructured strategic marketing framework provides instructors with maximum flexibility in teaching while guiding students into the competitive world of services marketing. Updated case studies demonstrate the latest concepts in services marketing within an even broader range of service applications in Australia, New Zealand, Asia, the Pacific and the rest of the world. |
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