A marvellously illustrated guide to colour in the natural world.

Recent years have seen tremendous strides in the fields of vision, visual ecology, and our own multilayered experience of colour in life and the world. These advances have been driven by astonishing discoveries in neuroscience and evolutionary biology as well as psychology and design. This beautifully illustrated book unlocks nature's colourful purpose, revealing how creatures see colour as well as shedding light on the important part that it plays in animal behaviour, from reproduction and communication to aggression and defense. Color in Nature also places the human experience and uses of colour in the context of all the colours around us, both in the natural world and in the world that we humans create for our own pleasure and purpose. A wide-ranging survey of a vibrant and compelling topic, Color in Nature will open your eyes to new ways of perceiving the world.

• Features a wealth of stunning colour illustrations
• Explains what colour is and how it happens
• Covers the physics, genetics, chemistry, physiology, and psychology of animal colour perception
• Discusses colours humans don't see or rarely use
• Sheds light on the evolution of colours for mating, hunting, fighting, deceiving, and hiding
• Provides insights into colour blindness, bio-inspired colours, and people's appreciation for art and design